Applications/CRM

Custom Relation Management comes with a basic setup that fits most companies, but you are supposed to fit it to your specific needs.

Many organizations differ greatly in ways that should affect the CRM: Delivery format, Customer journey, B2B vs B2C

If your company is special, so should your CRM be.

User profiles

• Sales
• Phoners
• Managers

Content

• Accounts, Followups
• Oppertunities, Sales, Deliveries
• Contacts, Interests, Roles
• Activities, Meetings
• Products, Pricing
• KPI

Relations

• Part of Delivery management at some customers
• Resuses data in Support system
• Includes Net Promoter Score (NPS)